Resume
No Acronyms Allowed - Owner & Operator
June 2023 - Current
Core Competencies
Strategic Planning & Execution
Team Leadership & Talent Acquisition
Workshop Facilitation & Strategy Development
UX/UI Design & Best Practices
Marketing & Sales Strategy Development
Project Management from Concept to Completion
Business Networking & Partnership Building
Oversee all operational aspects of the business, including client project work, team
leadership, and strategic planning, ensuring a cohesive and integrated approach to
business growth.
Create and implement marketing materials and strategies to effectively communicate
the brand's value proposition.
Develop and execute sales lead generation strategies and systems, enhancing the
company's client acquisition efforts.
Facilitate client strategy workshops, providing foundational strategies for clients to
execute, which often leads to project engagements.
Manage client relationships, ensuring satisfaction and fostering long-term partnerships.
Lead client projects from concept to completion, ensuring adherence to UX and UI
standards and delivering exceptional outcomes that met clients' objectives.
Lead the company in adopting human-centered best practices, setting high standards
for project execution.
Spearhead the development and execution of UX/UI design strategies, ensuring
projects are user-centered and aligned with clients' business goals.
Assemble and manage multidisciplinary project teams, fostering a collaborative
environment that encourages innovation and creativity.
Present project proposals and outcomes to clients, ensuring clarity and alignment with
client objectives.
Develop and nurture strategic partnerships with other businesses and recruiting
agencies, expanding the company's capabilities and talent pool.
Network and form strategic partnerships with other businesses to expand service
offerings and market presence.
Insight Enterprise - Strategy & Design Leader
May 2019 - May 2023 · 4 yrs
Led and mentored a multidisciplinary UX team to ideate innovative experiences across industries, leveraging technology to unlock opportunities for people, businesses, and communities.
Collaborated with executive leadership to enhance internal and client-facing UX and UI processes, improving delivery quality.
Drove UX business growth and client expansion in the central region for the strategy and design practice, cultivated strategic relationships and expanded high-priority accounts amounting to an overall increase of 30% year over year.
Formulated and executed UX go-to-market strategies, designed internal products and sales material, and championed a performance-driven design culture.
In charge of multiple projects at our client Willis Towers Watson, transitioning from a UX design lead to a broader leadership role. Implemented design systems and improved team logistics, operations, and management, contributing to a 30% growth in business and client expansion.
Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
Internally spearheaded initiatives to establish UX and UI design standards and optimize team performance, significantly contributing to a more cohesive and efficient work environment. This strategic leadership was integral to enhancing the UX team's capabilities and aligning with the broader organizational vision.
Championed a UX design culture that elevated performance, expectations, and impact, while providing leadership, direction, mentorship, coordination of team gatherings, and led volunteering events.
Partnered with local and national leadership to address staffing needs, aligned teammates with opportunities, enhanced engagement, and executed local, regional, and national strategies.
Developed new leaders, ensuring opportunities aligned with skills and career goals.
Championed and supported sales calls, opportunity assessments, RFP responses, and statements of work, while collaborating with practice leaders to drive growth and lead UX and UI processes.
Collaborated with all practice leaders to drive strategy and design growth opportunities nationwide.
Crafted all UX and UI discovery and design from conception to completion of allocated client-led projects.
Thomson Reuters - UX/UI Sr. Lead
Sep 2015 - May 2019 · 3 yrs 9 mos
Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
Worked with design teams, project managers, and business analysts to create intuitive and easy-to-use software.
Worked closely with UX and product teams to define visual and functional requirements.
Led design for the global enterprise product suite within tax and accounting to enhance the overall experience, speed up production, and save money.
Sketch, concept, wireframe, and produce sitemaps, user flows, as well as clickable prototypes throughout the lifecycle of products.
Collaborated with UX researchers to plan, design, & moderate usability-testing sessions, to deliver assets for testing. Using user insight, analytics, & best practices, to make informed design decisions.
Led, facilitated, & moderated user testing & research sessions.
Orchestrated the collaboration and development of the enterprise-wide design system, uniting various divisions under a cohesive design framework.
Successfully led the UX and UI design and launch of 4-5 major products within the tax and accounting division, each marked by timely delivery and recognized by executive leadership for excellence in innovation and design.
Worked with product, business, & development teams to make sure the user experience translates customer requirements and needs, and at the same time, ensure consistency among the products.
Unified & streamlined internal UI processes to speed up department production & consistency among the products by 30% year over year.
GameStop - UX/UI Lead
Jul 2012 - Aug 2015 · 3 yrs 2 mos
Instrumental in leading the UX and UI design of GameStop's mobile iOS application, e-commerce, and mobile websites, significantly enhancing user engagement and digital presence by 70%.
Spearheaded major redesigns across all gaming platform storefronts, including the PowerUp
Rewards loyalty website and branding. Notably, leading the design and marketing of Xbox One and PS4 console releases contributed to an annual increase of 3.2 million in e-commerce sales.
Responsible for the creation of all major UX and UI design & development for all interactive platforms.
Held a lead role on various projects and assisted the Creative Director by leading the work of 3 junior designers to create concepts, comps, and final high-fidelity layouts.
Created standard and process documentation to develop brand and design standards for interactive channels of GameStop.
Led the business on UX and visual design decisions for all major redesigns and future endeavors.
Created wireframes, prototypes, and high-fidelity interface designs for all interactive products.
Provided leadership, technical expertise, and development goals to 3 junior creatives which lead to 2 designers getting promoted to senior positions within 2 years.
Partnered with external agencies to support the company's creative direction design, customer experience, and site usability, architecture, and functionality.
Collaborated with product, IA's, front-end, and back-end engineers to implement and deliver final products.
Facilitated all design communication across multidisciplinary teams throughout the life of a project to ensure consistency among all UX and UI designs.
Drove outstanding business results year over year through creative management functions such as organic sourcing and selecting talent, coaching and development, project scheduling, performance assessment, and general talent planning.
NYTB - Chief Design Officer / Partner
Jan 2007 - Dec 2010 · 4 yrs
Defined and executed the overarching design strategy across a diverse range of businesses, including a smoothie bar, an organic lunch delivery service for schools, and in-store food offerings, ensuring a unified brand identity while catering to each business's unique needs.
Created and led the online ordering system for FreshGen Kids, boosting sales by 75% by simplifying healthy and organic lunch orders for parents.
Advocated for eco-friendly practices in design and marketing, focusing on digital outreach and sustainable materials, aligning with the company's environmental commitment.
Led a multi-disciplinary team of designers, encouraging innovation and adherence to top-tier design standards.
Spearheaded the creation and rejuvenation of products, prioritizing aesthetics, functionality, and user research across the company's diverse portfolio.
Fostered collaborative relationships with internal and external stakeholders to drive design innovation and operational efficiency.
Created and upheld brand and design standards across all businesses, ensuring a consistent, high-quality visual identity and customer experience.
Incorporated sustainable, eco-friendly design strategies, reflecting the company's commitment to environmental responsibility.
Promoted a culture of design excellence and continuous improvement, encouraging professional team development and staying abreast of industry trends.
Worked closely with operational teams to embed design thinking in the company's strategic planning and execution.
Mentored junior design professionals, providing leadership, guidance, and career growth opportunities.
Utilized design thinking to drive business growth, customer satisfaction, and brand loyalty across all ventures.
Played a crucial role in major redesigns and new launches, using design expertise to enhance customer experience and product appeal.